Regional Sales Manager – Red Bull Grocery Full Time Temporary

Red Bull UK and Acosta Europe are looking for a Regional Sales Manager to join our team based across the UK.

Reporting to the National Sales Manager, you will lead a team to drive sales through availability and visibility of Red Bull soft drinks. Your customer base will consist of major retailers in a defined region. You will be responsible leading the regional team to maximising brand awareness and achieve incremental sales through the effective use of data, prioritising actions in conjunction with the customer’s plans and highest yielding interventions. If you’re motivated by leading a team to hit challenging targets, enjoy healthy competition within a team setting, like to build relationships, and crave the freedom to work in a role that allows you to take ownership of your team from start to finish, then this is the job for you. Please note that you’ll need to live within, or be willing to relocate to, this territory and you’ll need a UK manual driving license to be eligible.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we’ll trust you with:

KPI’s

• To employ the appropriate team and talent to ensure continuous delivery of Red Bull regional sales plan
• Achieve KPIs within the current regional Striker budget
• Implement in-store interventions made and then work in conjunction with the National Sales Manager to revise regional sales plan
• Draw on personal knowledge, experience and best practice from other areas of the business, in order to exceed as an expert in your region
• Prepare for and hold monthly meetings to ensure performance against all KPI’s.
• Drive an activity plan with your region to drive performance
• Effectively brief the Regional team for field success, e.g. point of sale materials etc
• Execute league tables, case studies, additional incentives and newsletters provided to encourage healthy competition

Regional Sales Plan

• Lead and coach direct reports to ensure that the team achieve predetermined KPIs and service level agreements (SLAs)
• Track, monitor and adapt to market conditions to ensure the achievement of the bonus/KPI payment criteria
• Ensure the Red Bull and the group business strategy, vision and objectives are understood by all Strikers and that they are motivated to deliver against them
• To coach, develop and train Regional team in order to drive motivation and performance of your team
• Ensure clear Development Plans for all the team are implemented and managed based on KPIs, performance and values demonstration and that they align with annual appraisal process and 1-2-1 discussions
• To ensure that any vacancies are actioned by the relevant person in a timely manner resulting in minimum loss of coverage
• Create an on-going plan for reducing disruption and cover for any vacancies
• To recruit against profile with the purpose of bringing the best people into the business
• Hold monthly team meetings that are compelling and motivating to drive performance and retention, including training sessions on key identified areas for the forthcoming period
• To host agreed field development days/audits with your team to further identify training and their development needs.

Team Leadership

• Carry out individual performance appraisals and implement personal development plans
• Motivate team to maximise their potential for themselves and Red Bull

Stakeholder Management

• Interact meaningful and build key relationships with relevant people within Red Bull that are part of the regional contact plan
• Attend and give regional input at reviews and business development meetings with Red Bull contacts when required
• Work with the National Sales Manager to ensure an understanding of the Red Bull’s business goals, challenges and budgets in order to seek out opportunity, creating a sustainable partnership approach with the Red Bull
• Develop relationships during Red Bull visits to gain greater understanding of our Red Bull business and to identify additional opportunities to grow business.
• Work with the National Sales Manager to develop regional operational plans to find opportunities to grow relationship, sales and talent pipeline

Reporting / Insight / Evaluation

• Drive outstanding performance and solutions through actionable insight of the Region
• Analyse results and KPI’s offering substantiation of performance and implement appropriate changes to operational plans for future improvements and next steps
• Identify gaps and implement appropriate changes to operational plans to drive increased performance, revenue and contribution margin
• Evaluate all available data (Power Bi reports etc.) to provide relevant actionable insight to Strikers to drive Regional and individual KPI achievement
• Analyse and provide field insight to National Sales Manager for any future opportunities or challenges in order to drive continuous improvements

Communications

• Attend meetings with National Sales team when required to discuss and in give input into and share updates on your regional performance
• Contribute to company initiatives as appropriate
• Communicate group values and beliefs to all your team ensuring all relevant information is clearly understood within your account
• Effectively communicate all group messages to your regional team and upward to line manager
• To ensure best practice is shared across the group via internal meetings

New Business

• Keep abreast of trends, news and information concerning the industry and market
• To participate in high profile store visits with Red Bull contribute to maximising future opportunities
• Provide regular written, verbal and electronic communication with line manager of all identified areas of feedback or any given opportunity

Data Recording & Reporting

• Regular analysis of regional performance and production of weekly and monthly reports as agreed with line manager
• Regular analysis of Regional Team performance to ensure all data recording and reporting is accurate and of the standard required. Coach team to remove shortcomings

Compliance

• Ensure that all Strikers complete retailer accreditation schemes and GDPR tests
• Ensure that all Strikers have a full understanding of each retailers’ expected standards of performance and conduct within store

Technical

• Ensure a comprehensive understanding for self and regional team of the Global Connect/ShopLINK script and tablet operation in order to optimise data capture
• Ensure the execution of Rapid Response and Intervention Values for the purpose of driving team performance

Financials

• Control of all Regional budgets, managing costs ensuring accurate no budget overspending
• Give input to budget reconciliation and forecasting process each month with National Sales Manager as appropriate, owning the FAR process and Opportunities Tracker for the account

Administration

• Validation of field results by carrying out the specified number of audits required by the Regional field audit procedure
• To control and maintain records for all equipment and company property allocated to the Field Team

Other Requirements

• Regularly read and follow Company policies and procedures at all times. Polices can be found on the intranet or by asking a member of the HR Team.
• Take personal responsibility to comply with Health & Safety Regulations
• Take responsibility for your own personal development and ensure all mandatory training is completed on time
• Adhere to all General Data Protection Rules and policies (GDPR)
• Manage MIS development, roll out of new equipment or/& software development programmes

EXPERIENCE

Your areas of knowledge and expertise that matter most for this role:

• Ability to build relationships
• Previous experience within FMCG, retail or a sales environment is required.
• Be enthusiastic about the Red Bull brand and have the drive and tenacity to succeed.
• Be comfortable working and leading an autonomous team in a field-based environment.
• Excellent communication and negotiation skills along with strong interpersonal skills, including rapport building and influencing
• Proven selling skills and commercial acumen along with being self-motivated, determined and target driven
• We value experience over formal education.
• Fluent in written and spoken English.
• Travel 90-100%

Acosta Europe – Guiding Principles

Our culture is at the core of everything we do. Our relationships and behaviours are interwoven with our Guiding Principles which represent who we are, what we stand for and how we conduct ourselves.

To safeguard our culture, everyone in Acosta Europe aspires to and operates in-line with our Guiding Principles:

Acosta Europe is an equal opportunities employer.

Our mission is to welcome everyone and create inclusive teams.

We celebrate difference and encourage everyone to join us and be themselves at work!

We are career makers, not just job creators. Apply now to join #OurATeam

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.